The Trademark of Venice, designed in 2003 under the artistic direction of Philippe Starck, is granted to private and public partners that use it to characterize their marketing and their products or services. Venice and the partner companies share objectives and values like uniqueness and preeminence, precoiusness, accessibility, and they take a mutual advantage from this relationship. The agreement with Venice shows a concrete commitment for the city: the partner companies are not simple sponsors, but they are active subjects of an important project of development, and, at the same time, they enjoy the opportunity to communicate to the whole world through an inimitable "window" like the city of Venice.